Insurance rides the social wave

Insurance rides the social wave

Swaminathan Kannan
Swaminathan Kannan,

Insurers across the globe have already started utilizing this new medium as one of the principal marketing channels. Although company owned websites are still an important platform for digital marketing, however social sites such as Facebook, LinkedIn and Twitter are being extensively used to reach out to target audience directly and also as referral platforms which can direct user communities towards the brand websites.

Predictive analytics

Predictive analytics

Swaminathan Kannan
Swaminathan Kannan,

Data analytics and more specifically Predictive Analytics find usage in all key areas of success for insurers.

Futuristic insurance impact of technology convergence

Futuristic insurance impact of technology convergence

Swaminathan Kannan
Swaminathan Kannan,

Along with Data Analytics, when all the other new-age technology innovations such as Big Data, Cloud and Telematics are harnessed together to deliver a service, the possibilities of sophistication are endless. In this section we take a telescopic gaze at a future scenario where Data Analytics play a pivotal role, first by proactively trying to minimize the possibility of a risk event and hence reduce claims/loss ratio and also secondly, by improving degree of automation in operation to reduce combined ratio.

Code Halo: A playbook for managing at the crossroads

Code Halo: A playbook for managing at the crossroads

Swaminathan Kannan
Swaminathan Kannan,

By making meaning from the digital information that surrounds people, organizations and devices, businesses can create unprecedented levels of value. Think for a moment about your personal mobile and computing gadgets. Now think about all the things you do with them: connect with friends, play games, manage your money, read books, work, watch movies, listen to music, monitor your fitness, get directions, buy any number of products, and so on.